The Ideal Visual for your Trade Show Display Event in Bali
Having a massive, high-tech and wildly interactive exhibitor booth at a tradeshow is easy when your business has hundreds of millions of dollars in revenue and a department dedicated to making it all happen. However, if you are reading this, you probably don’t quite have the same capabilities as a small business owner when it comes to creating a booth that stands out to attendees.
Trade shows Event display in Bali still remain highly relevant in modern times as a way for members of a specific industry to showcase, exhibit, and demonstrate their company's products and services face-to-face. Some of these events including business expos, auto shows, and conventions are closed to the public and require credentials to attend, but many are open to the public.
Because of the specialized nature of trade shows, the people in attendance and the exhibiting vendors have a common connection. Given this niche attendance of many trade shows, they can be highly effective events for marketing and promoting sales of products or services: whether business-to-business (B2B) or business-to-consumer (B2C) depending on the type of event. The potential to grow business contacts, sales leads, capital investment, take wholesale or retail orders on site or deepen brand awareness, make it an attractive marketing opportunity.
The centerpiece of any trade show is the exhibition hall where companies reserve booth spaces to meet contacts, showcase their products, offer giveaways, and more. Each booth is a company's headquarters for the duration of the event where they will generate the bulk of their business leads and their performance will determine the return on investment. There are high stakes to performing well as the company has invested in the booth space rental, internet/electricity, staffing, marketing expenses, and any other cost of hosting . This all must be done in a crowded expo hall while representatives in every other booths are also vying to attract, retain, and impress attendees.
BRAND AWARENESS
This can go in so many different directions. There’s an underlying strategy of brand awareness in any event marketing, but if it’s your sole purpose you can get creative. At the heart of any brand awareness campaign is your message. Bold, visible, and memorable. On the one end is the cliche of putting as many branded promotional items into hands as possible. On the other end is the experiential campaigns that are providing an unexpected experience that will be remembered long after the pen runs out of ink.
This could be creating a theme for the booth that connects back to the brand. Let’s say you’re a sports drink company, you could have a physical challenge for attendees that ends with a quenching, cold sample of your drink. Or perhaps you’re a golf course, you could setup a chipping range that attendees could attempt to chip the ball into hoops for a variety of points. The Portable backdrop that they’re hitting balls towards could be the vistas of the golf course’s 18th hole providing an experience of being there.
Regardless of which strategy you implore, the greatest challenge for any trade show exhibitor is cutting through the clutter and get their message down to an elevator speech but also down to a sound bite. The sound bite is what will resonate most immediately to hook attention. Then once you have their attention, what’s the introduction, what’s the brand’s personality.
If the sole purpose of the trade show event is sales then you absolutely need your best sales person at the event otherwise you’re not accentuating your greatest assets. If you’re there for a new product in a highly technical field, you probably want your engineer or designer onsite to explain it as fluently as possible to other experts.
Outlining your strategy is critical for then expressing to your staff, both full-time, part-time and/or temporary, what is expected and the purpose of the event. This provides guidance that can then be improvised as the event unfolds.
Many companies will already have a trade show display that’s travelling all over the region or country with them, and they’ll simply repurpose as needed. If you do not already have a trade show display Bali Print Shop can fulfill your need. There’s an opportunity to outline your booth strategy in advance and then procure your event display based on the greatest advantages it will bring to your plan. But you can always adapt any display to your strategy especially if it’s evolving or in a period of discovery.
TRADE SHOW DISPLAY TYPES
It might be an exaggeration, but there are many kind varieties of trade show displays. Deciding which display generally comes down to three things: your trade show strategy, your staff, and your budget. Somewhere between these three competing needs, will be an ideal display choice.
- If your strategy is meet and greet, then you’ll want to make sure you have a central location where attendees can sit comfortably to talk. If you’re hoping to demonstrate a product, you may need Balinese Flags or Tear Drop to setup around your room and backwall panel to show your visual product in your room.
- If your staffing is limited, you may want to make sure your display can be setup by one person you can choose the Roll-up and the Backdrop. If you tend to send a small team to every event, then you have more options to choose from. Perhaps your staff are doing regional outreach so you want them to spend as little time as possible at a location. Or maybe setup time does not matter, but size is king, you’ll want to choose something that commands attention.
- If your trade show display budget is small, you may feel compelled to purchase a X-stand Banner and vinyl banner display. Both of which are versatile choices. However, many times there are other full booth display options for a similar price that may meet your other needs as well.
Start with a Custom Tablecloth
Do attendees feel like they are stepping out of the event and into an entirely different environment when approaching your booth? This can be a hard effect to achieve on a tight budget – though it is possible. You’ll want to start with a custom tablecloth to distinguish your table from the default tables that are provided by the venue (or that you brought with you). Without a branded tablecloth, attendees might pass up your booth due to uncertainty as to whether you are an exhibitor or just a member of the event staff.
Surround Your Booth with a Curved Backwall
After designing an eye-catching tablecloth, you’ll want to make eventgoers feel like they are stepping into your “zone” as they approach. A curved backwall adds a ton of production value to your table by enveloping attendees and creating separation from surrounding tables that may also have backwalls. Plus, the curved frame is an engineering feat in itself and usually gets a double-take.
Another benefit of a curved backwall over straight or no backwalls is that it provides more visibility for the content printed on it. People don’t need to lean over to see the far corners of the wall. This makes the limited time people spend at your exhibitor table more productive in terms of brand exposure.
No matter what type of trade show display you choose, the goal is to make a huge impact with your exhibit space and leave a lasting impression on visitors. There are many types of portable trade show displays, and below is a list of the most common styles:
TABLETOP DISPLAYS
Tabletop displays are typically used at small, local trade shows. Companies that exhibit locally tend to devote their marketing efforts toward small display systems that provide a large graphic area. Tabletop displays are often complimented with table covers branded with a company logo, which helps companies to identify themselves.
MODULAR DISPLAYS
Modular trade show displays like Exhibitline and XVLine can be used in multiple exhibit spaces with the exact same hardware. There is no need to purchase different displays depending on the size of the booth you need to exhibit in, modular displays allow you to quickly change out your hardware and use your booth in multiple settings. If you know that your company will need to exhibit in multiple spaces, modular trade show displays are definitely the way to go.
BANNER STAND WALLS
Banner stand walls are an economical way to exhibit in a 10 x 10 space. These simple systems are very lightweight, but have a very large graphic area. The graphic retracts into the base when not in use, which allows it to remain protected in transportation and shipping. The banner stand wall as pictured can be fully set up within 10 seconds, making it one of the easiest displays to use on the market.
TENSION FABRIC DISPLAYS
Trade show exhibits like Waveline and OneFabric use the latest in printing technology. Using a process called dye sublimation, your graphic is transferred to a durable fabric that you can clean in your washing machine. The fabric is put under tension across an aluminum frame for a smooth and wrinkle-free appearance.
BACKLIT EXHIBITS
Backlit trade show displays like the Wavelight are guaranteed to attract attention to your booth. Using a thin-profile LED system, our backlit exhibits are designed to keep shipping and electricity costs down while maximizing the impact of your system. Our backlit systems have a wide range of available accessories.
INVESTING IN A TRADE SHOW DISPLAY
Purchasing a trade show display can be a big step for a company, but the investment can pay off big.
If your company is currently doing trade shows on a small budget and you've decided you're ready to up your game, there are some things you should consider when purchasing a trade show exhibit:
- Make sure your portable display is approved for the show you are attending. Trade shows have strict regulations and policies, and many exhibitors arrive only to find out that their type of trade show display has been banned by the show organizers.
- If you don't have your own design department, spend the extra cash on getting your visual displays professionally designed. Bali Print Shop offers printed products for visual displays of your designs at low prices and the best quality results that you find elsewhere.
- Choose a display that fits your company's personality. If your business is a videographer, for example, choose a display that is multi-media ready with tv/monitor mounts such as Waveline Media displays.
- Make sure you save money on accessories. Literature shelves and Brochure holders are an essential part of any promotional system, so don't forget about these items when ordering visual displays for your promotion.
- Earmark funds to renew your display graphics every year: if not, at least every other year. Your company's marketing messages may evolve over time, and you want to stay on message. Also, if you're an active trade show vendor, your display's graphics may begin to show some wear over time.
Make Sure the Display Highlights Your Selling Points Event in Bali
What are some of the specific things that set your service or product apart from competitors? It’s essential that your trade show display answer that common question. When people are browsing in an exhibit hall in Bali, many of them may just stroll around without initially making an effort to talk to the staff at each booth. Rather, they’re just absorbing what they hear and see in the environment.
Later, if they’ve found things that strike their fancy, they may then take the next step by getting more information from a person working at a booth. With that in mind, aim for your trade show display in Bali to not only dazzle and delight, but also be very informative. Avoid ambiguity that may make people confused about what you offer, and why it’s great.
Now that you have some solid advice about how to purchase and use an effective trade show display, hopefully you’ll find that your attendance at industry events is more worthwhile than ever.
