Benefit of Custom Calendar Printing as Marketing Tool
In this competitive digital age, custom calendar printing still continues to dominate and be a powerful tool for advertising your business. In fact, there is an increased demand for Desk and Wall calendar, as statistics reveal that a great majority of people still enjoy getting these calendars as gifts. That’s a pretty convincing case to consider printed wall calendars as an important part to promote your business. The best part is it’s not too late to opt for custom calendar printing to boost your business.
Calendars have a number of advantages over other types of print advertising, yet they are often overlooked as a marketing tool.
Handing out promotional items is one thing, but offering promotional items your audience will actually use is something else. Everybody uses calendars, and most people have at least one physical one at the home. And I bet you that a large portion of them are promotional in nature. Calendars are one of the most discreet but efficient ways to build brand awareness.
Promotional items that people actually use help make a positive connection between your brand and the user. This works especially well for service companies and people might actually call for your services in times of need.
Calendars are made to be looked at literally day after day. And every time the prospect sees your brand, they’ll think of you. Within a month, they’re already biased toward your brand from familiarity. The fact that you gave them a useful calendar for free also taps into the human instinct for reciprocity. In short, they become imprinted with your brand and predisposed to buy from you if they have a choice.
Compare this to printed flyers or brochures that, even if taken home, might be put in a drawer and forgotten. Calendar printing also provides the opportunity to put your brand in front of people at multiple locations, such as the wall calendar they put up in their home and the Desk Calendar they put on the desk at work.
Improving brand loyalty
Branded products like custom sticker, personalized tote bag, umbrella and t-shirts, custom caps help in retaining customer’s loyalty. This works effectively because the product remains in front of your customers for a very long time and due to its importance with the day to day life, the brand is constantly visible almost every time a customer makes use of the calendar or other promotional brand products gifted to them by the businesses they are associated with as customers.
If you give someone a flyers or brochures, they may hold onto it until they pass a trash can or put it on the fridge. However, it isn’t likely to stay there unless it’s useful over the long term like a menu for a takeout place they use often or medical advice they feel they cannot afford to lose.
Calendars have the benefit of being universally useful for literally months. The annual nature of them also ensures that they get replaced on a predictable schedule, and you know when to send your audience the latest version of your marketing materials.
Potential placement at the ideal place for conversions
Calendars can be used to promote your business at the perfect time and place to close the deal. For example, restaurants often send sports league calendars to everyone in their delivery area. Now someone checking the soccer or football schedule on cheap print calendars sees the restaurant menu beneath it and thinks of ordering the food delivery to arrive in time for the game.
Little print calendars built into a magnetic frame are perfect for mounting on the refrigerator. And when the calendar on the fridge promotes a restaurant, it is perfectly placed to convert a harried homeowner into a customer when they close the empty fridge and wonder what else they can do for dinner.
The diversity of opportunities
When someone considers cheap calendar printing as a marketing opportunity, they now wonder if they’re competing against calendar apps and cute decorative calendars that the client already owns. However, you can actually commission a custom calendar printing to relay useful information to the potential customer that isn’t the standard datebook. We already provided the example of the game day calendar that fans will appreciate.
Another option is listing concert dates, school activities, or recommended dates for gardeners. A concert ticket seller is now promoting every show it offers to music lovers every time they look at the list of events. Print calendars online that lists dates like the first day and last day of school and school holidays and distribute them to every parent in the area; this is an excellent way to promote academic tutoring, childcare services or anything else targeted at parents.
A lawn care service or pest control company could share a calendar with recommended dates for planting and harvesting various plants, knowing that they’re first on the list when the reader decides they need their services. If they see the calendar recommending pest control services after the first frost or a reminder to replace air filters before allergy season, they’re reminded to contact your business for service.
Rewards to the customers or Give Calendars Away as Incentives
We as a customer understand the value of rewards. Rewards serve as a token of gratitude and when you gift diaries to customers as a free gift for their loyalty, they feel thrilled and will stay with you for a longer duration. Calendar is a tool which is used everywhere. Be it School, colleges, offices and other places. Wall hanging calendars, Desk Calendars are needed for reminding yourself of any special occasion i.e Anniversaries, Birthdays, Events. So make sure to gift you valued customers a beautifully personalized calendar and let the calendars do the rest. You will get all year promotion which will surely boost your business and spread brand awareness.
If you’re looking to increase your social media presence, boost your ratings on online review sites, or get your clientele to fill out a detailed demographics survey, offer a free branded calendar to the first hundred people to complete your request.
Constant Exposure of your Brand
Your custom calendar printing should support your branding, and this is an excellent approach for businesses that have recurrent sales. Your custom calendar printing should include a section to publicise your deals and offers without intruding on the images. It can certainly make your calendars attractive to your audience. Appropriate branding of your business wall calendar and printed wall calendar can help your business gain a lot in long term.
So whenever a customer looks at your customer, he will notice your brand. This will keep your company in front of customers and when they will be in need of any services or products, they will prefer your brand over your competitors
Incorporate Monthly Discounts
Restaurants, hair salons, and other service-based businesses can keep customers coming back all year by giving away calendars with different coupons and offers that accompany each month’s page, with the coupons only redeemable during that month.
Offer Exclusive Content
If you’re a popular blogger or social media influencer, you probably take thousands of photos a year and post your favorites to your website and Instagram. However, by reserving a dozen of your best images and offering them only through a calendar, you can give your most ardent fans an exclusive glimpse they won’t be able to get anywhere else. For example, food bloggers can reveal secret family recipes, travel writers can showcase stunning vacation photos, and makeup artists can include their best beauty tips.
Tailor Calendars to Your Industry
Each industry has its own timelines and seasonal fluctuations, so a calendar designed around your particular field can be an incredibly useful asset. If you sell teacher supplies, offer calendars that start with the month of August and are pre-printed with school holidays, statewide exam dates and lesson plans for various subjects and education levels. If you’re a wedding coordinator, gift brides-to-be with wedding checklist calendars that correspond to a year-long planning process. Bankers and accountants can help their clients reach their financial goals with calendars that include investing advice and budgeting tips for each month.
Turn Calendars into Collectibles
If you’re a visual artist, design calendars that feature a different work of art each month and sell the calendars as numbered collectibles. Writers can market autographed collections with short stories or poems, and photographers can offer limited-edition copies of their outtakes. Release a new calendar every year and watch the demand build among your most loyal fans!
Crowd Source Through Contests
Get your fans to do all the work by hosting a calendar photo contest and rewarding the winners with gift certificates to your business. Invite the public to submit photos centered around a theme (pets, nature and food are always popular) and get the word out about the contest through social media, blogs and local press.
Make Them Educational
A custom multi-page calendar is the perfect platform for sharing knowledge that’s relevant to your product or service. Wine retailers can carry calendars that cover the history of wine, the different varietals, and how best to taste, serve and store wine. Travel agencies can display calendar brochures of their most popular destinations, with colorful glossy photos and plenty of historical facts and sightseeing advice.
Raise Awareness (and Funds)
Nonprofit groups such as charities, churches and museums often create informational calendars outlining their goals in order to keep their organizations front and center year round. Studies show that as much as 31% of annual giving happens in the last few weeks of the year1, so thought-provoking and engaging calendars are the perfect way to thank your donors.
Bundle Them into Scrapbook Kits
Design calendars in which the pages double as scrapbook papers, with plenty of blank space for people to attach their own mementos like photos and event tickets. Pair the calendars with washi tape, craft markers and a variety of stickers and labels. Purchasers will be able to organize their special memories neatly within the calendars, turning them into personal diaries they will treasure forever.
Decide on fast printing
If you need printing of your business wall calendar and print wall calendar fast, you can opt for fast printing and shipping. You can get printed wall calendars with the option for custom calendar printing, and then decide on next-day shipping to acquire your calendars quickly.
If you’re going to share your business calendars to your customers, then it’s best to send them at the end of the current year or beginning of next year. As a result, it can serve as the best source for business promotion. Calendar printing is one of the most efficient promotion tools available; and when you reflect on the cost-factor and benefits throughout the year. The statistics prove most individuals like receiving calendars, and it’s not too late to include the benefit of calendar advertising to boost your sales.
